Sunday, October 3, 2021

Let's Help You have a Company or Employee Newsletter that Saves Lives and Reduces Financial Risk

This blog is about five topics. Maintaining an employee newsletter (or company newsletter) for effective workplace communication, reducing your stress in originating content for an employee newsletter, getting your company newsletter or employee newsletter done on time, authoring content that reduces behavioral risk and enhance worker development, and lastly, helping employees improve personal wellness and productivity while managing stress and reducing risk of burnout.

That's a lot isn't it. However, after authoring workplace wellness newsletters for 21 years and counting, I have determined that company newsletters that focus on productivity, wellness, and internal communication/news are powerful tools for resolve an untold number of problems that affect workers.

It's been my belief that effectively written employee or company newsletters are one of the most cost-beneficial tools for helping employees and the work organization in a win-win dynamic.

The reason for this is simple: Employees by virtue of their employment are a "captured" audience. This fact -- that employees are paid to be in place -- makes it possible to offer the education and awareness, skills, guidance, tips, productivity enhancement ideas, family wellness resources, and motivational content that will increase the likelihood of solving problems early and in a way that no other tool or corporate resource can possibly do. 

I am so excited about this concept that I must figure out how to let more human resource managers and workforce managers or any type understand this idea as well as myself. It is absolutely the key to helping resolve many of society's problems, but by still making the newsletter perfectly consistent with a business rationale for doing it.

It is also my belief that a wellness-productivity newsletter should put the company first. It must have a business purpose and rationale. Therefore, it cannot be like any generic health and wellness topic that you might see in a magazine on a airplane or a doctor's waiting room. It must avoid certain topics that are inappropriate and not in the business's ultimate interest, unless of of course the HR professional managing the newsletter believes something contrary to this. The point is that the newsletter manager, HR or otherwise, is in control.

So with that said, I suggest workplace wellness and productivity tip newsletters avoid political topics, societal controversies, critiquing governmental decisions, or advising employees how to quit their jobs, look for another job, sue the employer, or other such ideas. These things to do not serve the company.

What topics to help a company? What content should be in the newsletter? I have identified 12 distinct areas of content focus, and you may wish to consider these topics in your newsletter or even suggest ones you might like using our subscriber newsletter hotline at FrontlineEmployee.com if you are a subscriber.

Employee or company newsletters should always contain content meant for families who may have great influence and leverage over the behavior of workers, your employees, and who can also benefit directly from wellness and health information.

Family wellness information can precipitate effective discussions at home and help facilitate positive change.


Let's Help You have a Company or Employee Newsletter that Saves Lives and Reduces Financial Risk

This blog is about five topics. Maintaining an employee newsletter (or company newsletter) for effective workplace communication, reducing y...